Optima AI
What we build

Custom AI solutions, built around your business

From an AI receptionist that never misses a call to bespoke agents, private models and computer vision — practical AI that cuts cost and wins work.

What we build for you

Pick the bits that hurt most. We build them around how you already work — not the other way round. Most of these are live in a few weeks.

An AI receptionist that never sleeps

Answers every call and message, day or night, in a natural voice. Takes the details, books the job, handles the FAQs, and texts you the lot — escalating to you only when it matters.

24/7

Every call and enquiry answered

A WhatsApp agent that closes

Replies in seconds, qualifies the enquiry, sends quotes and brochures, books the slot and chases the follow-up — then hands a warm lead to you, on the channel your customers actually use.

Seconds

To first reply, day or night

Quotes and paperwork in minutes

Turn a photo, an email, a voice note or a spec into a priced quote, an invoice or a tidy document — pulled from your price list and checked against your rules. Minutes, not evenings.

Minutes

From enquiry to quote out the door

Invoices that chase themselves

Raises invoices, sends polite reminders, flags overdue accounts and routes approvals automatically — wired into Xero, QuickBooks or Sage. Cash comes in sooner and nothing slips.

Days sooner

Money in the bank, less chasing

Your whole business, remembered

Every job, customer, email and decision in one place your team — and your AI — can search in plain English. It stays when staff leave, and only shows people what they're allowed to see.

< 1 sec

To find any job, quote or decision

One screen for the whole show

Jobs, cash, who owes what and what's stuck — live, on your phone. The numbers that matter without digging through spreadsheets or waiting on the bookkeeper.

Live

Your numbers, in your pocket

Follow-ups that never get forgotten

Chases every lead and open quote, scores who's worth your time, and nudges you before a job goes cold — updating your CRM as it goes so the pipeline is always current.

Every lead

Followed up, none left on read

Paperwork and compliance, checked

Reads contracts, certificates, insurance and renewal dates; pulls out the key terms and flags risks and deadlines before they bite. Handy for trades, lettings and anyone living in paperwork.

Never miss

A renewal, deadline or obligation

Something else?

If it's repetitive, lives in messages, spreadsheets or paperwork, and eats your day — there's a good chance we can automate it. Tell us the bottleneck and we'll tell you straight.

Ask us about your bottleneck →

Beyond the basics

The heavier, bespoke builds

Most AI companies stop at a chatbot. We go where it gets genuinely hard — custom agents that take action, private models, prediction, vision and deep integration into the systems that actually run your business.

Agentic AI that takes action

Not just chat. Agents that read your systems and do the work — raise the PO, book the engineer, update the CRM, escalate the exception — with guardrails and a full audit trail.

Private & on-premise AI

For data that can't leave the building, we run models on your own hardware or private cloud. Nothing sensitive ever touches a third party — and you stay fully GDPR-compliant.

Predictive intelligence

Forecast demand, cash flow, no-shows or equipment failure before they happen — so you plan ahead and price smartly instead of firefighting.

Computer vision

Turn a camera into data: count stock from a photo, spot defects, check site safety, or read meters, plates and documents — no manual logging.

Reasoning over your ERP & data

We connect AI to your SQL, ERP or warehouse so anyone can ask hard operational questions in plain English — answered from live data, with the sources, not a guess.

Forward-deployed engineering

For complex jobs we embed an engineer in your operation — wiring up legacy systems, tuning the AI on real data, and closing the gap between a clever demo and something that genuinely runs the business.

If what you need isn't on this page, that's usually the most interesting kind of project. Tell us the problem — if it's possible with AI, we can build it.

Works with the tools you already use

No rip-and-replace. We plug into what you've already got — your accounts, your inbox, your phone, your CRM.

Microsoft 365
Google Workspace
Xero
QuickBooks
Sage
WhatsApp Business
Stripe & GoCardless
HubSpot & Salesforce

+ job-management tools like Jobber, ServiceM8 and Tradify — or anything with an API or a database.

Let's find your wasted cost

Leave your number and we'll call you back — usually same day. No hard sell, no jargon. We'll tell you straight whether we can help.

Prefer to talk? Call or WhatsApp 07770 800 999

We'll get back to you within 24 hours. No spam, no hard sell.